Working Backwards Press Release Template
Have an idea for a new product?
Create a Press Release for it!
It's the best way to share your idea and to get feedback from friends and your team!
This is how new product ideas are assessed at Amazon and Apple!
Step 1: Create Product Announcement Including the following:
- Title - COMPANY] ANNOUNCES [SERVICE | TECHNOLOGY | TOOL] TO ENABLE [CUSTOMER SEGMENT] TO [BENEFIT STATEMENT].
- Subtitle
- City,State, Launch Date, Intro Paragraph
- Problem Paragraph,
- Solution Paragraph
- A quote by a leader in your company,
- A customer quote,
- How the product / service works. Be sure this detailed description of your product is focused on how it will help your customers.
- URL to learn more
Step 2: (Optional) To provide additional information, add FAQs to your announcement. Detail how your product serves the needs of your customer using several examples.
Step 3: Create a Landing Page for your URL, offering to provide more information when the product is launched. You can even have multiple landing pages with alternate prices to see what resonates with people.
While this step is not advertised as part of the Amazon approach, it is frequently done to assess interest in a new product or service.
Credit for this level of detail belongs to Ian McAllister, a former product executive at Amazon. Use ths Link for his post on this with a detailed example.:
Please also visit my InnoGuidePodcast where I share insights from Authors and Mentors to guide Innovation.
I am Bob Bouthillier...
I have enjoyed a successful career leading innovation teams for 30+ years. With two decades of experience as a CEO, and as a key member of the leadership teams in two other firms, we grew two Startups, to successful exits, one to $880M, the other to $4.5B.
My Passion - Product Development
My passion is developing new products and I led the architecture and the development of 60+ products. I enjoy my role as a judge for startups enrolled in MedTech Innovator, and I have coached more than a dozen other startups as well, in medical product development.
My Key Challenge - The Scavenger Hunt
A key problem I faced was that we were wasting too much time locating information throughout the development process. Whether it was looking for notes about changes and issues or about finding marketing materials, dataroom materials for investors or even user-guides, it was always a huge time-wasting experience and a repeated scavenger-hunt.
My Solution
I solved this problem by building a Wiki that serves as our internal "Wikipedia" for each program. This uses off-the-shelf free platforms and provides a seamless link between your team and all of your existing data sources. It requires no programming skills and can be set up in one day and launched to be useful to your team within one week.
As a result, my teams operate smoothly without the chaos that results from the typical scavenger hunt environment of the workplace.
My Courses
I have several courses to help founders organize their teams for success, and in less than one hour, your teams will be comfortable finding their way and using your Wiki.
Once the scavenger-hunt is over, you may want to explore Agile program management mothods to improve efficiency and increase customer satisfaction.
As a certified ScrumMaster, I teach practical
Agile program management methods for medical product development to teams ranging in size from from small to very large.
While the Agile process rarely shrinks the timelines for projects, it yields much better results by building in many more customer touch-points throughout the iterative development process. This reduces stress, improves visibility and keeps both your team and your customers much happier.
Please visit my course page for more information.
My InnoGuide Podcast
I also host the InnoGuidePodcast to share the works of famous authors to guide Innovation.
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For Help or support email:
bob (at) InnoGuide.net
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