InnoGuide Ghostwriter
You pride yourself on innovation —
but if your messaging is flat, how innovative do you look to clients?
You’re a recognized leader in your field, with $20–$50 million in sales—but growth has stalled, and your messaging isn’t resonating with clients the way it should.
Innovation consultancies thrive on thought leadership, but creating high-quality, engaging content that drives growth can feel like an uphill battle. Your marketing team may lack the technical depth, and your engineers are too valuable to pull away from client work.
Since I faced the same challenge, I created the InnoGuide Ghostwriter—an AI-powered tool that empowers your team to generate unlimited, personalized articles that showcase your expertise and address your clients’ pain points.
No more outsourcing. No more bottlenecks. Just impactful content that positions your firm as a trusted thought leader and reignites growth.
Since we just launched our InnoGuide Ghostwriter "Beta" in Q2, I’m offering the discount on this subscription to just 12 clients, to give these first clients a lifetime discount for being first to subscribe.
Ready to elevate your content strategy and get back on the growth track?
Let’s make 2025 the year your business leads the conversation.
Learn more about my background here
I help Innovation Teams leverage AI to double their conversion rates via content that resonates with their audience!
Choose the option that best suits your needs below.
Both options include a 2-week free trial.
On Sale Now!
Free two-week Trial
Cancel online anytime
GhostWriter Silver
$ 498 / month
Sale pricing locks your rate in!
$ 249 / month
2 week free trial
Credit Card Required, but not charged if Canceled before end of 2 week period.
Schedule Free Intro Call with subscription
- Unlimited use of Ghostwriter LLM to create blog articles or social media articles.
- Monthly database updates adding latest InnoGuidePodcast Transcripts
- Articles include citations to books referenced
- Articles reflect the viewpoint of the authors referenced.
- Delivered with GhostWriter "Silver-Course" including quick-start Video with step-by-step examples
- GhostWriter LLM includes use of multiple LLMs including ChatGPT, Claude, Grok and many others.
- Support - 24 hour email response for help / assistance.
- Ghostwriter LLM may be run in popular Browsers on desktop or mobile.
GhostWriter Gold
$ 698 / month
Sale pricing locks your rate in!
$ 349 / month
2 week free trial
Credit Card Required, but not charged if Canceled before end of 2 week period.
Schedule Free Intro Call with subscription
Includes all Ghostwriter Silver features
Plus...
GhostWriter Gold adds the following:
- Live Training - A live 1:1 introduction and training lesson,
- New Lessons Monthly - One new lesson added monthly illustrating new ways to leverage AI in Marketing.
- Support - 4-hour email response for help / assistance
Note: Total Subscriptions for Silver + Gold will be limited in 2025.
Once full, join our Wait-list for InnoGuide Ghostwriter subscriptions that open up for 2025.
FAQs
Ghostwriter is an AI Agent built upon ChatGPT and my InnoGuidePodcast database.
It works like ChatGPT or any Large Language Model but it uses the InnoGuidePodcast transcripts as its primary data source to write articles.
ChatGPT uses its training database, created from the internet, as its source for writing articles. As a result, the articles tend to be more generic in nature.
InnoGuide Ghostwriter uses ChatGPT as the engine but it uses a database containing transcripts from my InnoGuidePodcasts, each of which are a summary of an Innovation book from a published author.
As a result, Ghostwriter articles include the perspectives of one or more authors and tend to be more actionable by the reader.
Each user has a private login to the Ghostwriter LLM. This gives them access to the LLM using popular Web Browsers.
The LLM defaults to select the Ghostwriter LLM, but the user may select alternate LLMs including ChatGPT, Claude Sonnet, Gemini, DeepSeek, Grok, Llama, and Perplexity.
The Ghostwriter Silver "Course" is presented as an online course with the Ghostwriter LLM embedded in an online course "window" along with a video that includes step-by-step instructions for use of the Ghostwriter LLM. This course is complete as is, and no additional modules or lessons will be added.
The Ghostwriter Gold "Course" is also presented as an online course with the same initial lessons as those used in the Silver Course.
However, the Gold course is a living course that will continue to expand each month with a new lesson added to show new ways to use AI in your marketing efforts. This may include use of LLMs for generating infographics, images or other automation tools that may be helpful to your team.
As of this date there are 21 Titles delivered in 38 Episodes.
The Link to the list of titles currently in the InnoGuidePodcast is here: INNOGUIDEPODCAST LINK
If your firm is like most, those who can write the content needed by Marketing Teams, are busy using their technical chops to keep customers happy.
They write a few articles each year and these articles need much rework before they can be published. As a result, Marketing teams are starved for content and this impacts biz dev activities and profits.
I ask for a credit card to encourage only those serious about needing a solution like Ghostwriter. I actually must pay for a license with Abacus.ai for customers during the trial, which I am happy to do for those who believe this could be a solution for their business.
Your credit card is not charged until day 15 of your free trial, so cancellation prior to that date will not result in a charge to your account.
Cancelling the service is easy to do by logging into your account using the credentials initially supplied when you signed up, selecting your photo outline in the upper right corner, and choosing Cancel.
Market Research on Ghostwriting Costs
LinkedIn Ghostwriting Services:
Ghostwriting for LinkedIn articles typically costs $500 to $7,500 per month, depending on the scope of work, frequency of posts, and the writer's expertise (source).
A solo ghostwriter may charge $1,500 to $5,000 per month for a LinkedIn campaign that includes newsletters, long-form posts, and small-form posts (source).
Cost of Internal Resources:
Using a senior engineer (earning $125,000–$175,000 annually + 25% overhead) for content creation costs $10,000–$15,000 per month. This is an inefficient use of a high-value resource.
Value Proposition of InnoGuide Ghostwriter:
Unlike traditional ghostwriting services, the InnoGuide Ghostwriter allows unlimited content generation, empowering marketing teams to create personalized, high-quality articles at scale.
It eliminates the need for costly external ghostwriters or internal technical staff to write content.
Pricing Rationale
To determine a fair monthly fee, we considered the following:
Cost Savings:
Compared to hiring a ghostwriter at $5,000/month or using internal resources at $10,000+/month, the InnoGuide Ghostwriter offers significant cost savings.
Value Delivered:
Unlimited content generation.
Access to a growing database of innovation-focused podcasts and book summaries - updated monthly.
New lessons added monthly on leveraging AI tools for marketing.
Target Market:
Product Innovation firms with annual sales of $20M–$50M and technical teams of 50+ people. These firms can benefit from a premium service and will appreciate cost efficiency.
Bob Bouthillier
About me...
I have enjoyed a successful career leading innovation teams for 30+ years. With two decades of experience as a CEO, and as a key member of the leadership teams in two other firms, we grew two Startups, to successful exits, one to $880M, the other to $4.5B.
As the Director of Engineering for Jabil's Innovation Division, I led teams to deliver two products with embedded Machine Learning Algorithms to market. I subsequently led the development of implantable medical monitoring devices and I am currently leading a product development team and building and delivering AI Agents.
My passion is developing new products and I led the architecture and the development of 60+ products. I enjoy my role as a coach and a judge for startups enrolled in MedTech Innovator, and I am committed to helping others deliver better content to your audiences via my author-driven automation tools for use in Marketing by SMBs.
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