Is Analysis Paralysis killing your Dream?

𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚𝙙 𝙋𝙖𝙧𝙖𝙡𝙮𝙨𝙞𝙨 𝙗𝙮 𝙡𝙚𝙩𝙩𝙞𝙣𝙜 𝙩𝙝𝙚 𝙥𝙚𝙧𝙛𝙚𝙘𝙩 𝙜𝙚𝙩 𝙞𝙣 𝙩𝙝𝙚 𝙬𝙖𝙮 𝙤𝙛 𝙩𝙝𝙚 𝙜𝙤𝙤𝙙, 𝙧𝙚𝙨𝙪𝙡𝙩𝙞𝙣𝙜 𝙞𝙣 𝙄𝙉𝘼𝘾𝙏𝙄𝙊𝙉.

On a coaching call with a Founder, I suggested this approach to break this cycle and she was off and running in less than 30 minutes.

𝗙𝗼𝘂𝗻𝗱𝗲𝗿: I have a technology advantage fueling an idea for a product that will improve the lives of passengers and crews for all airlines. 𝗖𝗼𝗮𝗰𝗵: Have you talked with any Airlines to gauge their interest?

𝗙𝗼𝘂𝗻𝗱𝗲𝗿: Not yet because they are hard to reach. But I spoke with investors, and they want to see a working prototype, which will be expensive.

𝗖𝗼𝗮𝗰𝗵: Going straight to a prototype or MVP is costly and may be "putting the cart before the horse". What if you could validate the interest in your product in a few weeks, without building the product.

𝗙𝗼𝘂𝗻𝗱𝗲𝗿: It doesn't sound possible, but I'm listening...

Coach: Social media can be used to test interest in new products. To do this, I often sign up for a free account at "KIT.com" then choose a "landing page" template and customize it to reflect your product and its features. Include a Call-to-Action which asks the reader to fill in their First-Name & Email Address for more information.

Founder: How does this help me?

Coach: Once you have created this landing page, copy the link for this page and post it on social media groups, advertising your new product with a link to "learn more"

Founder: Can I create more than one landing page to reflect different variations of my product idea?

Coach: Absolutely. This type of A/B testing is often done by companies to assess interests in various options.

Founder: What else can I do to connect with my target customers?

Coach: Yes. What if we asked ChatGPT to create a marketing plan for this program. This may give you ideas about who might have more interest in your product and how to position it to make it more attractive.

Founder: Can you share more about how to do this?

Coach: T

Founder: Can you share more about how to do this?

Coach: Let's do it live, right now. I am opening ChatGPT and entering the following Prompt:

Prompt to ChatGPT (This has been changed to something generic)

"My company is developing a marketing program for a product that assists flight attendants connect to ground-based crews to help passengers with short-connections or other urgent issues during flights. It enables flight attendants to initiate a real-time video call with support personnel. Please generate a marketing plan showing how we might position this product offering to appeal to commercial airlines. Please list any airlines who may be especially motivated to offer enhanced flight-attendant support for their customers, especially if those might be of greater interest to those with long-haul routes."

𝗡𝗮𝗿𝗿𝗮𝘁𝗼𝗿: Here is the Response from ChatGPT

Marketing Plan for Enhanced Flight-Attendant Support Product

1. Product Positioning

• Core Value Proposition:Improve passenger experience by addressing urgent issues in real-time.
  Enhance operational efficiency by reducing delays and miscommunications.
  Provide airlines with a competitive edge by offering superior in-flight support services.
  
• Key Features:Real-time video call capabilities for flight attendants to connect with ground-based support teams.
  Seamless communication to assist passengers with short connections, urgent rebooking, or other time-sensitive issues.
  Scalable solution adaptable to airlines of all sizes and route types.
  

2. Target Audience

• Primary Decision-Makers:Airline executives responsible for customer experience and satisfaction.
  Operations and logistics teams focused on improving in-flight efficiency.
  Customer service teams aiming to reduce passenger complaints and disruptions.
  
• Secondary Stakeholders:Frequent flyers and business travelers who value timely and efficient service.
  Regulators and industry bodies advocating for improved passenger care.
  

3. Marketing Strategies

• A. Highlight Passenger Experience:Position the product as a tool to enhance customer satisfaction and loyalty.
  Emphasize the ability to resolve passenger issues in real-time, reducing stress and frustration.
  
• B. Focus on Operational Efficiency:Showcase how the product streamlines communication between in-flight and ground-based teams.
  Highlight the potential to reduce delays and improve on-time performance.
  
• C. Build Strategic Partnerships:Collaborate with airlines to pilot the program and gather testimonials.
  Partner with aviation technology providers to integrate the product into existing systems.
  

4. Airlines to Target

• Criteria for Selection:Airlines operating long-haul or ultra-long-haul routes where passenger support is critical.
  Airlines focused on premium passenger experiences and customer satisfaction.
  
• Potential Airlines:Emirates: Known for its focus on luxury and long-haul operations.
  Singapore Airlines: Prioritizes passenger experience and operates long-haul routes.
  Qatar Airways: Offers premium services and operates ultra-long-haul flights.
  Delta Air Lines: Focused on innovation and customer satisfaction.
  United Airlines: Operates extensive international routes and values operational efficiency.
  British Airways: Committed to premium services and long-haul operations.
  Cathay Pacific: Focused on passenger care and long-haul flights.
  Lufthansa: European carrier with a strong focus on customer service and efficiency.
  

5. Implementation Plan

• Phase 1: Awareness:Launch a targeted digital marketing campaign highlighting the product's benefits.
  Attend aviation and customer service trade shows to showcase the product.
  
• Phase 2: Engagement:Conduct webinars and workshops for airline executives and customer service teams.
  Offer pilot programs to select airlines to demonstrate the product's value.
  
• Phase 3: Adoption:Provide comprehensive training and support to airlines adopting the product.
  Gather feedback and refine the product based on real-world usage.
  

6. Metrics for Success

• Number of airlines adopting the product within the first year.
• Reduction in passenger complaints related to missed connections or urgent issues.
• Improvement in customer satisfaction scores for partner airlines.

The client was pleased with the approach suggested by ChatGPT, especially with the extensive list of long-haul carriers who may benefit from offering enhanced services to their clientelle.

While this is not intended to be an exhaustive or prescriptive approach, it successfully created some new ideas and approaches for the Founder to pursue.

Both KIT.com and ChatGPT are free tools one can use to fine-tune your product, its features and to confirm your target customer before ever building anything.

No actual subject matter discussed with this client has not been shared in this article, but this example is representative of the approach.